Kroger will unveil its first Fresh Fare in Texas this week. Located at 3120 S. University Drive, the concept store will be the first of its kind in the area, offering everything from specialty cheeses to take-home meals, an extensive wine and beer selection and organic fare.

The 50,000-square-foot store also intends to offer the TCU community and surrounding neighborhoods regionally-grown fruits and vegetables, premium meats, exotic seafood, gourmet pastries.

Other features include double and triple coupons, generic drugs at the pharmacy and senior discounts to customers who are 59 or older.