As TCU moves to the next level of visibility, you'll be asked to tell us what you think about the University’s image and identity. Later this week, you will receive an email from SimpsonScarborough inviting you to participate in an online survey about TCU that will take about 15 minutes to complete.

 

SimpsonScarborough, a higher education market research firm, will conduct this survey, which is an important part of a comprehensive, campus-wide study that will help the University understand how it is perceived and positioned on a national level, among its peers, with key audiences and with prospective students and parents. To ensure confidentiality, your survey responses will be submitted directly to SimpsonScarborough. The results of the study will only be presented to the University in the aggregate and your individual responses will not be made available to us. Your email address will only be used by SimpsonScarborough for the purposes of this survey. Once the survey is completed, your email address will be deleted from SimpsonScarborough’s records.

 

It is my hope that you will respond to the survey. Your input is highly valued and very much needed. Please watch for an email with the subject message titled “Texas Christian University Online Survey” from SimpsonScarborough in the coming week. There will be a link in the email that will allow you to complete the survey online.

 

If you have questions, please contact Vice Chancellor Tracy Syler-Jones at t.syler-jones@tcu.edu or Emily Mills, project strategist at SimpsonScarborough at em@SimpsonScarborough.com.