An updated visual identity standards guideline is now available for the campus community’s use, to guide faculty and staff as they develop TCU printed and electronic materials that will be used on and off campus. The guidelines represent TCU’s official use of the University’s logo, color and horned frog images.

 

In the guide, both Chancellor Victor Boschini and Provost Nowell Donovan note the importance of speaking with "one voice" as TCU moves to the next level of visibility.
“TCU is becoming a more well-known, national university thanks in large part to our campus community and friends. As the University enters a new level of visibility, we must continue to tell our story in an integrated fashion so that it resonates with and creates support among our various constituents,” said Boschini and Donovan.

 

If you have approval to produce TCU printed or electronic materials and are in need of the University logo or frog images, please send an email request to Gorland Mar, director of Publications at g.mar@tcu.edu or Lisa Albert, director of Communications at l.albert@tcu.edu.

 

You may download a copy of the updated visual identity standards from the A to Z index located on tcu.edu under the ‘Visual Identity Standards’ link or on the Marketing & Communication website at mkc.tcu.edu or marketingandcommunication.tcu.edu.