TCU's Marketing & Communication Division has developed a new advertising campaign for the University. The campaign is primarily awareness-oriented and also supports recruitment efforts by Admission in the Austin and Houston areas. Design and ad copy were developed in part due to key research findings regarding why students applied to and chose to attend the University.

 

The campaign includes print ads placed in regional publications, namely Texas Monthly; billboards located in Fort Worth, Austin and Houston; The T bus boards; regional mall displays and movie theater ads. The campaign also includes TV commercials that will air nationally during TCU football games.

 

A microsite was created to provide a robust online extension of the new campaign that will allow TCU's stakeholders to get a true sense of the TCU experience via rich and engaging content. Additionally, QR code ads will appear adjacent to select Texas Monthly ads. Those who have SmartPhones will have the ability to scan the code using a QR reader and will be directly linked to a mobile version of www.livepurple.tcu.edu.

 

You are invited to visit www.livepurple.tcu.edu to get a sense of the look and feel of the entire campaign, to see the new TV spots and to view videos that support the campaign's key messages and give a sense of the TCU experience.

 

The new campaign development process began in October 2010 and was driven by TCU's advertising committee in partnership with Schaefer Advertising Company, Red Productions and Ardent Creative.

 

Members of the advertising committee: 
Tracy Syler-Jones, Vice Chancellor of Marketing and Communication
Lisa Albert, Director of Communications
Liz Rainwater, Director of Admission Marketing
Gorland Mar, Director of Publications
Nancy Bartosek, Director of Editorial Services
Tracy Bristol, Office of Publications
Jenny Robertson, Office of Communications