Super Bowl XLV may be a year and a half away, but the North Texas business community is already benefiting from the biggest sporting event in the region's history. For the first time the league has designated host cities for the conference champions: Fort Worth will host the AFC champion, while Dallas will welcome the NFC champs. The AFC team will stay at the Omni Hotel in downtown Fort Worth and train at TCU.
As president and CEO of the North Texas Super Bowl XLV Host Committee, Lively is responsible for helping the committee raise approximately $30 million, recruiting and training thousands of volunteers, and planning and producing events throughout the region. These events will attract hundreds of thousands of visitors and generate hundreds of millions of dollars of economic activity.
Lively is well-known in the Metroplex as a successful fundraiser. During his tenure as founding president and CEO of the Dallas Center for the Performing Arts, the center raised more than $334 million to construct its venues, including 129 gifts of $1 million or more, the most gifts at that level ever generated by a capital campaign to build cultural facilities in the United States. Lively also spent 25 years on the faculty and in the administration of SMU, and, concurrently for 23 years, for the Dallas Cowboys.
For more information about the Neeley School of Business at TCU, visit www.neeley.tcu.edu.